This US based premium beef company delivers high quality, farm fresh beef directly to consumers. With a mission to bring ethically raised, flavorful meat to American households, the brand had solid product market fit but was struggling to scale profitably through paid media. Their previous campaigns were barely profitable due to tracking issues and a poorly defined funnel strategy.
The brand had multiple gaps across its digital performance funnel:
Despite having a strong product, the brand couldn’t achieve profitability at scale.
Solution
As a performance marketer with over six years of experience, I stepped in to rebuild their entire digital growth engine from the ground up. Here’s how:
I structured the campaign into a clear Cold → Warm → Hot funnel.
This funnel segmentation allowed us to deliver the right message at the right stage of the buyer journey.
To elevate ad engagement and conversions, I developed a comprehensive creative strategy including:
To solve attribution and performance tracking issues, I integrated Triple Whale, a first party tracking and attribution solution. This gave us real time visibility into performance across all touchpoints, from Meta to Google and beyond.
We used Meta and Google Ads together to get the best of both worlds:
The Results:
Conclusion:
From broken attribution and disorganized campaigns to $990K+ in total sales with a 6.1 ROAS and 16% MER, this transformation proved what happens when the right strategy meets clean data and high performing creative.
We rebuilt everything, fixed tracking with Triple Whale, mapped messaging to intent with a full funnel structure, and deployed a variety of top performing formats like UGC, listicles, greenscreen walkthroughs, and comparison ads.
By combining Meta’s storytelling power with Google’s high intent search traffic, we turned an underperforming account into a multi platform profit engine.
This is the power of full stack performance marketing built to scale and built to last.
