Increase revenue and conversions while maintaining a strong ROAS as ad spend scales
The Brand is known for its high-quality fabrics and garments, crafted with a deep respect for tradition and craftsmanship. From sourcing the best raw materials to the final weaving process, the brand ensures every fabric reflects quality and attention to detail.
Before working with us, The Brand was running paid ads but struggled with scaling. Their ad spend was limited to around $1,000 per day, and whenever they tried to increase it, the cost per purchase went up, and ROAS dropped. They needed a strategy that would allow them to scale profitably while maintaining a strong return on investment.
The Strategy
1. Optimizing Ad Creatives
2. Building a Stronger Sales Funnel on Facebook
We tested multiple audience segments, balancing broad targeting for new customer acquisition and retargeting warm audiences (website visitors, Instagram engagers, and past purchasers).
Previously, retargeting wasn’t a priority, but once we optimized it, sales saw a big jump.
3. Leveraging Google & YouTube for Retargeting
Due to iOS 14+ changes, Facebook’s retargeting became expensive and less effective.
We shifted focus to Google & YouTube remarketing campaigns, testing different ad formats and messaging to push potential buyers down the funnel.
This helped reduce acquisition costs and boosted overall conversions.
The Results:
🚀Ad spend scaled from $1,000 per day to nearly $20,000 per day.
📈 Daily revenue reached over $200,000 with a solid 5x ROAS.
🔥Conversion rates improved significantly, allowing The Brand to scale profitably without increasing CAC too much.
