Kidswear Brand Casestudy

Kidswear Brand

Project Goal:

Increase sales from PKR 10 million to PKR 30 million while enhancing brand awareness through a full-funnel Meta and Google Ads strategy, optimizing data tracking, refining ad creatives, and diversifying campaign structures to maximize efficiency and ROI.

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Clients Background:

Our client, an exclusive distributor of PatPat clothing in Pakistan, specializes in delivering unique, skin-friendly kidswear. Catering to parents looking for high-quality and innovative designs.

The Challenge:

Before partnering with us, the client faced major challenges:

Data Tracking Issues – Inaccurate tracking in Meta and Google Ads made it difficult to measure performance.
Platform Over-Reliance – Heavy dependence on Meta for sales while underutilizing Google Ads.
Inefficient Campaign Structure – Over-reliance on Performance Max limited acquisition and bottom of funnel optimization.

These challenges hindered their ability to scale efficiently and reach their ambitious sales and brand awareness goals.

The Strategy

We implemented a comprehensive full-funnel strategy to overcome these challenges and drive measurable growth. The approach focused on:

Resolving Data Tracking Issues: We corrected tracking on Meta and Google Ads, ensuring accurate performance monitoring through streamlined UTM parameters and precise attribution settings.
Revamping Creative Concepts for Meta Ads: Introduced and tested multiple creative formats, including:

Ugly Ads: Using bold, unconventional visuals to grab attention.
Us vs. Them Ads: Highlighting the client’s unique selling points against competitors.
Feature-Focused Ads: Emphasizing the benefits of PatPat’s skin-friendly and exclusive designs.
Catalog Ads: Showcasing product variety to encourage purchases.

These revamped creatives resonated deeply with the audience, driving engagement and supporting the bottom-of-funnel campaigns.

Optimizing Google Ads: Shifted away from sole reliance on Performance Max campaigns to a more diversified structure.
Focused on leveraging search, shopping, and display campaigns to improve acquisition efficiency.
Used data-driven audience segmentation and targeting to enhance performance.

The Results:

Our efforts delivered outstanding results for the client:

Sales Growth: Achieved the target of PKR 30 million in sales, doubling their initial revenue.

Cost Efficiency: Reduced Customer Acquisition Costs (CAC) by an impressive 40%.

Improved ROAS: Meta campaigns reached a ROAS of 6, surpassing the client’s goals.

Enhanced Brand Awareness: The diversified approach on Meta and Google increased the brand’s visibility, helping it solidify its position as a leader in kids wear in Pakistan.

Ready to scale with confidence?